Google  Cloud Multicast
is now here!

Introducing cloudSwXtch on Google cloud

Start Google Cloud Multicast with the flip of a switch!

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High performance Google Cloud multicast network

Complete your cloud transformation with cloudSwXtch, the platform enabling Google Cloud multicast in on-prem-to-cloud and cloud-to-cloud environments alike--with just one click.

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What is Google Cloud multicast?

Multicast is a networking communication method that allows the transmission of data to multiple recipients simultaneously with a single packet. Unlike unicast, which sends data to a single destination, or broadcast, which sends data to every device in a network, multicast sends data only to those devices that express interest in receiving it, known as group members. This results in efficient use of network bandwidth and reduces the impact on network traffic. Multicast is commonly used for streaming multimedia content, real-time communication, and software updates.

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Multicast or unicast?

Unicast and multicast are two different methods of data transmission in networking. Unicast is a one-to-one method where there's a separate transmission from the source to each receiver. This means if there are X receivers, there will be X unique streams of data. It is widely used in most Internet traffic, especially for web browsing and server downloads. Multicast is a one-to-many or many-to-many method that allows data to be sent from one or more sources to a group of receivers. In this case, the information is sent only once and duplicated across the network to multiple receivers, saving bandwidth. It's ideal for streaming media, live radio or video broadcasts, Internet of Things and financial services.

Featured Industry News and
Google Cloud


Google Cloud Multicast is here!, a wholly-owned subsidiary of IEX Group, Inc., will preview interoperability between its cloudSwXtch platform and Google Cloud at NAB Show 2023. The announcement follows the completion of thorough, joint interoperability testing that confirms cloudSwXtch is immediately deployable with full functionality on Google Cloud.

“Migrating mission-critical workflows to the cloud is a top-of-mind business priority for organizations across industries today,” said Kip Schauer, Global Head Media & Entertainment and Gaming Partnerships at Google Cloud. “We’re thrilled to partner with to help customers scale with Google Cloud’s high performance computing, including 200 Gbps NICs and Global VPCs, enabling horizontal and vertical scaling on a planet wide network.”

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