swXtch.io and Evertz Bring Live Production Video to the Cloud at IBC2022

September 8, 2022

New York, September 8, 2022 -- swXtch.io LLC, a subsidiary of technology company IEX Group, Inc., joins forces with Evertz Technologies, Ltd., a leader in video and audio infrastructure solutions, at IBC2022 (September 9-12, Amsterdam). Together they will demonstrate how broadcast and video producers can finally harness the power of cloud networks for their most demanding workflows. 

The demonstration at the Evertz booth (1.F76) combines core infrastructure and workflow technologies from both companies. It includes Evertz’s MAGNUM-OS system to orchestrate complete signal flows representative of an on-premises SMPTE ST 2110 facility. swXtch.io’s cloudSwXtch network technology enables the ground-to-cloud IP video multicast and SMPTE ST 2022-7 switching capability for cloud networks. 

IBC2022 marks the global debut of cloudSwXtch, the first solution for the broadcast and media industry that enables on-premises network feature parity to cloud network environments. Video and broadcast producers can now access the same features, systems, and processes in the cloud as with dedicated broadcast networks. cloudSwXtch’s hitless merge feature incorporates the latest SMPTE ST 2022-7 standard for transmitting a single reconstructed output stream through two or more redundant IP networks. 

“Working with swXtch.io has opened exciting new opportunities through virtual switching technology, which is still a novel concept for our industry. With cloudSwXtch, our customers can launch a virtualized multicast router to extend an on-premises standards-compliant network to the cloud under the control of our MAGNUM-OS,” said Mo Goyal, Senior Director, International Business Management for Evertz. “Our combined demo offers insight into how the industry can develop new hybrid workflows, extend live productions, or even execute disaster recovery strategies for media facilities.”

“cloudSwXtch bridges on-premises and cloud networks at the data layer using the latest technical standards SMPTE ST 2110 and 2022-7 for seamless, uninterrupted, production quality video,” said Geeter Kyrazis, Business Lead for swXtch.io. “Together with the media infrastructure experts at Evertz, we show how broadcast and media professionals can now run full production workloads in the cloud with true on-premises feature parity and without sacrificing performance or scale.” 

To make an appointment at the booth, or request information about how swXtch.io can bring bare metal hardware parity to the cloud, please visit www.swxtch.io/contact

About Evertz Technologies Ltd.

Evertz Technologies Limited (TSX:ET) designs, manufactures and markets video and audio infrastructure solutions for the television, telecommunications and new-media industries. The Company's solutions are used by content creators, broadcasters, specialty channels and television service providers to support their increasingly complex multi-channel digital, high & ultra-high-definition television ("HDTV" & “UHD”) and next generation high bandwidth low latency IP network environments and by telecommunications and new-media companies. Evertz products allow customers to generate additional revenue while reducing costs through efficient signal routing, distribution, monitoring and management of content, as well as the automation and orchestration of more streamlined and agile workflow processes on-premise and in the “Cloud”. For more information, please visit www.evertz.com 

About swXtch.io 

swXtch.io brings advanced capabilities to traditional cloud networking environments so companies in media, finance, and manufacturing can migrate their most demanding and mission-critical workflows to the cloud. The groundbreaking cloudSwXtch technology enables advanced capabilities, such as, multicast, ground-to-cloud bridging, protocol translation and fanout, and network path redundancy to all the major public clouds. swXtch.io is the latest innovation from IEX Group, Inc., the New York-based technology company and stock exchange operator known for leveling the playing field. Learn more about swXtch.io at www.swxtch.io

Media Contact

Brian Galante
Dimension PR on behalf of swXtch.io

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